The higher education market has increasing recognised the importance of the alumni sector, not least because of the the marketing opportunity it represents.
Capita's WebALUMNUS is a set of powerful web based tools for managing alumni comprising of events-, fundraising-, contact-, and communications-management, all fully integrated with UNIT-e. WebALUMNUS allows an organisation to keep in touch and further grow the relationship with their alumni after they have completed their study, opening possibilities to remarket new course, capture career information and fundraise from their extended community. It alsos completes the student journey loop from enrolments to completing courses by making use of the data already stored about learners and keeping it up to date after they have left.
By making use of webALUMNUS ‘self service’ webpage’s a learner is able to keep their own details up to date and can be identified and electronically remarketed to at their current address for future courses.
There are great benefits to having a searchable online database for the leaner too. There are career networking possibilities and mentoring opportunities for past learners helping learners get a foot on the career ladder. They can log in to find old friends, book into events or read the current news for a alumni.
WebALUMNUS provides a community for your alumni, keeping them in touch with the organisation, this business and social networking platform is controlled by the organisation. It allows organisations to push out news and organise events through the web. Fundraising events can be tracked and managed through webALUMNUS and if your organisation is listed as a charity the webALUMNUS will also produce a gift aid claim for you.
Key outcomes once implemented include:
- Contact with lost alumni
- Generate new enrolments from past alumni
- Distribute news letters/marketing material with ease
- Career mentoring for current student
- Searchable online register for alumni
- Alumni email mailbox linked to their institution
- Organise and market events that allow bookings from your alumni
- Report against alumni data using all the standard UNIT-e tools
- Comprehensive set of fundraising tracking and management tools with reports
- Create a gift aid claim with ease
- Hosted solutions – no extra IT resource required
- Helps colleges comply with data protection laws by keeping data more up to date.
Learn more about our solutions for Alumni